Zillow Joins Google on Mortgage Shopping Platform

Zillow Group recently announced that the company has joined the Google Compare for Mortgages platform to offer consumers a heightened mortgage shopping experience, which will allow their rates, ratings, and reviews to been seen on the large search engine.

According to a press release from Zillow, this new alliance will combine the world's most popular search engine and Zillow's highly popular real estate media.

In addition, the partnership will allow consumers to access real-time mortgage rates and lender ratings and reviews, Zillow says. Lenders who use Zillow Group Mortgages to market their products will now be able to reach audiences across both companies portfolio of consumer brands, which includes Zillow, Trulia, Hotpads, and StreetEasy.

"Zillow Group and Google share the same vision to first and foremost empower consumers with comprehensive access to valuable information that helps them make confident, more informed financial decisions," said Erin Lantz, Zillow Group VP of Mortgages. "This partnership allows us the unique opportunity to help borrowers by providing them with the industry's most accurate, real-time information about home loans and mortgage lenders while simultaneously offering Zillow Group's lenders increased reach for their businesses."

Google Compare was created to give users a way to comprehend and compare financial products online, the release said. The search engine has partnered with many companies to provide a variety of results and purchasing option for users.

"With today's launch, borrowers searching for mortgage custom quotes on Google Compare for Mortgages will now have seamless access to Zillow's industry-leading real-time lender rates, reviews and ratings on both desktop and mobile devices," Zillow said. "The mortgage shopping experience allows borrowers to shop anonymously, browse through more than 200,000 local and national lender reviews published on Zillow and choose to contact the lender best suited to meet their needs."