Seroka Launches Digital Division

Seroka, a Certified Brand Development, strategic communications, and digital marketing firm specializing in the mortgage industry with offices in Milwaukee and Los Angeles, has launched a new division, Seroka Digital.

Seroka Digital was launched with the goal of servicing the industry’s need for true digital communications leadership. The new division expands upon Seroka’s current core digital services and will complement the company’s well-established certified brand development and strategic communications divisions.

The new division will assist clients with utilizing demanded marketing materials as they increasingly target millennials and seek to engage them more.

“The buyer path to choosing a company to work with is much more complex than it used to be. And, millennials have raised the bar in terms of expecting more from brands than ever before,” said John Seroka, a Principal and Brand Strategist at Seroka. “Many companies may recognize this, but they are not properly leveraging digital and social channels beyond posting content and generating some likes—which does little to drive real brand awareness, interaction and conversions. Seroka Digital has the strategic ability to integrate a robust, next-level digital presence that works alongside all other communications activities on and off line.”

Through Seroka Digital, the company offers:

• Social media strategy, daily implementation and content creation
• Contests and promotion development, creation and implementation
• SEM and paid social media strategy
• SEO
• Website development
• Mobile marketing
• Reporting

The company has named Dave Perry to lead Seroka digital. Perry has more than 10 years of experience with strategic social media, including leading digital efforts for CITGO, Dell, Harley Davidson, HP, and Firestone. Additionally, he has built digital divisions for several global advertising agencies.

“While we have been offering social media services for several years, we felt it was a natural evolution to develop a division that specifically specializes on the next gen of digital and social media marketing for the mortgage industry,” said Amy Hansen, Director of Client Service and PR at Seroka. “We’ve retained Dave Perry to lead this division. He brings strong credentials to provide these services to our clients.”