• Ocwen2.71+0.04 +1.50%
  • Zillow42.87-0.36 -0.83%
  • Trulia47+0 +0%
  • NationStar17.37-0.19 -1.08%
  • CoreLogic41.81+0.10 +0.24%
  • RE/MAX55.25-0.40 -0.72%
  • Fannie Mae2.81+0.08 +2.93%
  • Freddie Mac2.675+0.055 +2.099%
  • Wells Fargo53.02-0.72 -1.34%
  • CitiMortgage61.07+0.37 +0.61%
  • Bank of America24.00-0.07 -0.29%
  • Lennar50.39-0.60 -1.18%
  • Fidelity National Financial40.39-0.08 -0.20%
  • D.R. Horton33.07-0.18 -0.54%
  • PulteGroup22.75-0.27 -1.17%
  • First American41.66-0.40 -0.95%
  • BKFS39.10+0.20 +0.51%
  • AUDUSD=X0.7384+0.0006 +0.0745%
  • USDJPY=X113.2800-0.5410 -0.4753%
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Home >> Commentary

Home Prices Surge . . . but Why?

Home Prices Surge . . . but Why?

Home prices spiked again, according to the May 2017 Existing Home Sales Index. Total unsold inventory saw a slight uptick compared to April 2017, but is still relatively low, and median home prices are continuing to rise. Seasonally adjusted, there were 5.62 million existing homes for sale, a small increase from April 2017, but how long will this trend sustain itself?

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Prioritizing a Personal Touch

Prioritizing a Personal Touch

Though many of today’s homebuyers are looking for a more automated, high-tech mortgage process, that doesn’t mean they want to be left to their own devices. Most buyers—even the tech-savvy millennials—still want a good amount of handholding throughout the process. Striking a balance between those high-tech and high-touch demands can make lenders stand out in today’s marketplace.

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Evolving to Serve the Millennial Homebuyer

Evolving to Serve the Millennial Homebuyer

Outside of pockets of extreme growth such as Silicon Valley, today’s consumers seem to be holding onto their money rather than putting it into a home. In response, the mortgage industry must evolve to reach the first-time homebuyer, and understanding millennials is the key.

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