Financial industry organization, Independent Community Bankers of America, is welcoming a new vice president.

ICBA recently announced the appointment of Andrea Bona as VP of marketing for the association.

In her new role, Bona will develop marketing initiatives and campaigns to benefit the 7,000-plus members of ICBA. Additionally, Bona will oversee digital and social media marketing strategy for the organization.

With more than two decades of experience in multi-channel marketing, branding, and publishing for the trade and consumer sectors, Bona was the founder and managing partner of One Orange Feather, Inc., prior to teaming up with ICBA. Bona has also previously served as the VP of strategic marketing for the Mortgage Bankers Association.

“Andrea is a seasoned marketing professional whose past experience will no doubt be of tremendous value to ICBA and our members going forward,” said Chris Lorence, ICBA executive vice president/chief marketing officer. “Andrea’s vast association and business experience, combined with her knowledge of the banking and publishing industries, will help ICBA as we continue to communicate key initiatives and opportunities with our members.”