In a statement released Tuesday, national real estate brokerage firm Atlantic & Pacific Real Estate, LLC announced that it made Robert Watson VP and regional manager of its network of real estate agents in California’s Orange and San Diego counties.

“Watson’s knowledge and intelligent use of online tools, technology and social networking to improve agent productivity, and focus on the office of the future make him the perfect addition to our management team as we develop new approaches to the buying and selling experience for our customers,” Steve DiUbaldo, president of Atlantic & Pacific, said in the statement.

An accomplished broker in the Orange County area, Watson will help further agent and training education with the Atlantic & Pacific Advance U team. The statement held that the company considered Watson’s experience with social networking technologies and information when it made the decision.

With CRB and ePro National Association of Realtors professional designations, Watson previously served as director of education and product development at Prudential Real Estate Affiliates, where he founded an e-Certified program that trains agents on the use of technology in their businesses. At one time awarded the Prudential Real Estate Affiliates Chairman’s Award, Watson also served as a principal at TopBroker Network Real Estate and co-owner of Transatlantique European Antiques.

“Having an agent population that is superbly educated and trained in the latest technologies, policies and sales techniques we are developing within Atlantic & Pacific is key to our success,” said Steve Ozonian, chief real estate officer at Carrington Holding Company, the parent company for Atlantic & Pacific. ““Atlantic & Pacific’s”:http://www.aptea.com/contact_us.asp goal is for agents to grow and advance themselves with the latest developments to enable their clients to achieve the best results with their home sale or purchase.”

“Robert’s proven talents in implementing innovative industry-leading tools that further the business and satisfy the demands of the tech-savvy customer will help us achieve that goal,” he added.

According to its Web site, Atlantic & Pacific is a national real estate brokerage firm that sells and purchases residential properties with the help of licensed real estate agents, managing contract negotiation, escrow, and sale processes.